According to the latest market research study published by P&S Intelligence, the global marketing automation software market was valued at USD 6.8 billion in 2024 and is forecasted to grow at a CAGR of 12.5% during 2025–2032, reaching a value of USD 17.5 billion by 2032. This robust growth trajectory is primarily fueled by the increasing digital integration of businesses and the widespread use of mobile devices and the internet.
With a growing emphasis on streamlined marketing processes, organiz