Nope! It’s not bad grammar. Last week I wrote about your message not being about what you want, it's about what they want. This is another blog emphasising the point.
I recently received another example of the importance of your message not being about you. This time via a blog by international bestselling author and famous blogger Seth Godin. In it he gives a list of things to do if you want to change the mind of ten different types of people such as a scientist, a bureaucrat, a nerd … For example, he writes, “If you want to change the mind of a teenager, amplify the other teenagers.” However, he finishes with, “Other people don’t believe what you believe, and they don’t see what you see.”
That’s another way of saying “It’s important to you, but not them.”
And my main go-to for making sure you know what is important to them is my Persuasion Pyramid which I highlight in this blog of some time ago.
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Bryan Whitefield works with strategic leaders across all sectors to help organisations harness uncertainty – uncertainty is the strategic leader’s best friend. He is the author of DECIDE: How to Manage the Risk in Your Decision Making and Winning Conversations: How to turn red tape into blue ribbon. He is the designer of the Risk Culture: Build Your Tribe of Advocates Program for support functions and the Persuasive Adviser Program for internal advisers. Both can be booked individually or in-house. For more information about Bryan, please click here.
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