Cloud Services Brokerage Market | KBV Research

What is Cloud Service Brokerage?

Cloud service brokerage (CSB) can be explained as an IT role and business model wherein a company or any other entity controls the access to one or more (public or private) cloud services on behalf of several of that service's consumers through three primary roles including aggregation, integration and customization brokerage.

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Cloud services refer to any IT services that a cloud provider offers and accesses. This is a broad term that includes all cloud computing delivery and service models and related solutions. Cloud services are provided over the Internet and can be accessed from the Internet globally. Including providing a cloud server from the cloud, replacing in house storage/backup with cloud storage, accessing the software and applications from a Web browser direct without prior installation, the cloud service offers several traditional in-house IT services.

Why do organizations need Cloud Service Brokerage?

The establishment of third-party cloud services is becoming an increasingly common approach among businesses. Using a cloud-managed services broker is an efficient and cost-effective way to take advantage of the cloud's benefits, as well as to take advantage of a trusted partner's expertise in using the right cloud resources at the right time for the right requirement.

By using an experienced cloud service broker, coming from an established cloud service brokerage platform, the broker team, through numerous infrastructures, applications, and tools, can draw on the collective knowledge, certificates and experiences. This can be a huge benefit for improved security, as this wide-ranging technical expertise can identify various safety risks easier and remedy problems quickly. And, because the cloud broker aggregates services from a range of sources, it makes considerable investments in ways that enable data migration, data mobility and cross-platform interoperability.

Where do we see Cloud Service Brokerage?

  1. Retail & Consumer Goods

Mostly Infrastructure as a Service (IaaS) or Platform as a Service (PaaS) solutions have been implemented in the cloud. Safety, availability and maturity of suppliers are all aspects that retailers take into account when deciding which functions from the cloud are required. One of the cloud's impact appears to improve consumer-friendliness in retail as a technology that increases access, lowers prices and reduces customer costs. Another outcome seems to be the development of new products and the start of new companies— which shows cloud as a central e-commerce technology.

  1. Government

With government agencies increasingly adopting cloud services they have found that it is an elaborate task to select, aggregate, integrate, customize and manage multiple cloud environments. Cloud Service Brokerage is a new way of handling the complexity and the risks of the expanding cloud services portfolio. Cloud service brokerage matters for the federal government because as cloud services explode they want to ensure that those services are managed, are secure, are cost-effective, and agile for users consuming those services.

Types of Platform in Cloud Service Brokerage

Cloud service brokerage industry has been segmented into internal brokerage enablement and external brokerage enablement. The external brokerage enablement segment provides the telecoms service providers, distributors and value-added resellers as well as cloud providers with multitenant cloud delivery and management platforms that assist in providing various services for channels and the management of administrative activities. The enablement platform also works on a common platform to provide various cloud services. Due to various business benefits and opportunity it gives technology and service providers, the external brokerage enablement segment is expected to expand rapidly over the coming years.

Modes of Deployment

  1. Private

The private cloud refers to those cloud computing resources which are used exclusively by a single business or organization. A private cloud can be physically located on an organization’s on-premise datacenter. Some companies also pay for their private cloud to third-party service providers. Private clouds are maintained on a private network by services and infrastructure.

  1. Public

The general public has access to Cloud services. These services can be single tenant (several instances) or multi-tenant services (single instance, separation on application basis). There are many locations where services are provided and no guarantee of the location or data is available in various Public Cloud implementations. Government requirements exclude the use of many Public Cloud solutions, however, various solutions are available that permit government use.

  1. Hybrid

Hybrid clouds combine private and public clouds, paired with technology that allows the sharing of data and applications. The hybrid cloud provides a business with more flexibility, deployment options and optimizes existing infrastructure, security, and compliance with data and applications from private and public clouds.

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What’s trending?

Due to the extreme reliance on technology and related services, large volumes of data are expected to be generated during the coming years. The need for better storing and effective management of this data will, therefore, increase in order to organize the ever-increasing amount of data. In addition, increased internet penetration and technology-driven services around the globe has created lucrative opportunities for the cloud service brokerage industry.

Advanced technology is now widely used in areas like IT and telecommunications, banking and finance, health, retail, energy, and government sector. Therefore, a cloud services brokerage organization helps clients or users select the right services and customize the services and software between them. Cloud services are highly attractive, as they help customize cloud services, deploy different cloud services and integrate them in accordance with the demands.

Cloud-based solutions from companies are an important driver for the cloud services brokerage sector. The relative immaturity of cloud enterprise software in comparison with on-site business software however is a limitation to the cloud service brokerage market. By modifying cloud enterprise software with custom capability other than cloud services, companies can use cloud technology and achieve other business goals, including data security and compliance. In particular, organizations look forward to increasing the cloud and achieving less hazard with robust safety and compliance skills, add value and transparency through analytic methods, centralizing audit trajectories and implementing policies, including streamlining the cloud services selection process.

According to a new report Global Cloud Services Brokerage Market, published by KBV research, The Global Cloud Services Brokerage Market size is expected to reach $14.4 billion by 2024, rising at a market growth of 16.4% CAGR during the forecast period.

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