Last week I wrote about Reframing Risk to find opportunities where no one else is looking. A recent blog by a legend thinker Seth Godin (author of 18 books) put a different spin on this for me.

In his blog Surfing vs Coal Mining he reminds us that unexpected occurrences in surfing are a good thing. Whereas the unexpected in coal mining may mean tragedy. For me Godin’s message is about accepting that you need to take risks. To look optimistically at uncertainty. 



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Bryan Whitefield works with strategic leaders across all sectors to help organisations harness uncertainty – uncertainty is the strategic leader’s best friend. He is the author of DECIDE: How to Manage the Risk in Your Decision Making. He is the designer of the Risk Culture: Build your Tribe of Advocates Program for support functions and the Winning Conversations Program (Previously called Persuasive Advisor) for internal advisors. Both can be booked individually or in-house. For more information about Bryan, please click here.

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