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The new trends in the premium cosmetics industry are evolving the recipe for success as brands and consumers switch roles. While cosmetics companies see digital e-commerce and digitally-enhanced in-store and virtual try-on apps as the way of the future, a substantial percentage of beauty customers said they wouldn't buy any beauty product that they would have tried just virtually. They want to have real-world, hands-on experience of new products before they press the button.

This need gives the p

The color cosmetics market has witnessed remarkable innovations in textures and quality with a sole purpose to entertain the evolving needs and demands of their far-reaching customer base. The industry will continue to experiment as customers continue to explore the trending, up and coming looks.

Color cosmetics are personal care products which play the role of an enhancer for the physical appearance of people. These products contain colorants and cosmetics constituents and have a wide range of a