A few years ago matcha was a specialty-shop item. Now it sits on permanent menus at coffee chains and in grocery aisles. The matcha market was valued at USD 4.45 billion in 2025 and is projected to reach USD 8.74 billion by 2034, growing at a 7.7% CAGR from 2026 to 2034.
The market is shifting from a niche specialty product toward a mainstream ingredient in café menus, retail shelves and packaged food and beverages. At the same time, a structural supply shortage of tencha, the leaf that becomes m
