MYTH: Insurance and Benefits related Trade Shows drive sales for their exhibitors commensurate with their expectations and overhead costs.
FACT: The thousands and thousands of dollars that it costs to exhibit at a traditional 3-day trade show, costs including travel, lodging, shipping expenses, dining and entertainment, even lost day-to-day professional duties, are rarely justified with a strong financial ROI.
MYTH: Trade Shows, and your exhibit, deliver prospects who are generally self-qualified
