Management Review

By Paul J.H. Schoemaker

Among the many tools a manager can use for strategic
planning, scenario planning stands out for its ability to
capture a whole range of possibilities in rich detail. By
identifying basic trends and uncertainties, a manager can
construct a series of scenarios that will help to compensate for
the usual errors in decision making — overconfidence and
tunnel vision. Through case studies of Interpublic, an
international advertising agency, and Anglo-American
Corporation in South Africa, the author describes how to
build scenarios in a step-by-step process and how to use the
resulting stories to plan a company’s future.


You can download the full article in the bellow link:










Votes: 0
E-mail me when people leave their comments –

You need to be a member of Global Risk Community to add comments!

Join Global Risk Community

    About Us

    The GlobalRisk Community is a thriving community of risk managers and associated service providers. Our purpose is to foster business, networking and educational explorations among members. Our goal is to be the worlds premier Risk forum and contribute to better understanding of the complex world of risk.

    Business Partners

    For companies wanting to create a greater visibility for their products and services among their prospects in the Risk market: Send your business partnership request by filling in the form here!