Solving Quantifornication has the benefits of countering fake news, avoiding poor decisions based on a poor risk assessment and learning to pose the right questions.

Quantifornication is a term that I use to describe any of the following:

  • Twisting data, intentionally or not, to make a point that the data does not actually support

    e.g. as unpacked by fact-checking website Snopes in this article Does the United States Have a Lower Death Rate From Mass Shootings ...

  • Plucking of likelihood and consequence criteria out of thin air in a risk workshop.

    e.g. as with just about any strategic risk workshop conducted on the planet.

  • Attempting to solve problems with analysis of data without properly framing the question that needs answering.

    e.g. Analysing customer complaints to answer “How do we get our service arm to run more efficiently?” vs analysing sales contracts against capability to identify “How do we better align sales and service to deliver on our promises?” •

Solving Quantifornication is easier than you might think. You don’t have to analyse massive streams of big data. All that is required is a healthy dose of scepticism and the will to do better.


Bryan's new book teaches you practical methods to cut through with your advice and make the impact you want to make. Available on Amazon or order here now.


Available on Amazon or order here now.

Bryan Whitefield works with strategic leaders across all sectors to help organisations harness uncertainty – uncertainty is the strategic leader’s best friend. He is the author of DECIDE: How to Manage the Risk in Your Decision Making and Winning Conversations: How to turn red tape into blue ribbon. He is the designer of the Risk Culture: Build Your Tribe of Advocates Program for support functions and the Winning Conversations: How to Engage Program for internal advisors. Both can be booked individually or in-house. For more information about Bryan, please click here.

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