At RISK New York, one talk stands apart—not for theory, but for precedent. It’s the story of how digital fraud was disrupted by design. The original App Store (yes, before Apple) introduced verified software sales in 1993. That same approach powered iTunes, which economically disincentivized piracy. Now, the same logic is being used to make identity fraud obsolete.
This talk introduces TruAnon—the first system where identity is validated by the user, not controlled by the platform. It separates identity from the account, making trust portable, fraud visible, and authority unnecessary. People link what they already own—profiles, history, reputation—and lock it to themselves. No surveillance. No central review. Just visible, user-backed confidence that makes deception too costly to maintain.
It’s not about who you are—it’s how you prove it. And it’s finally in your control.
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