The Competitive Advantage of Nations: New Implications for the European Union's Firms and Governments
By: Enrique R. Suarez
Master of Education & International Development
International Management & Competitiveness Consultant
- Traditionally, a nation's international competitiveness has been explained by international trade theories originating from Adam However, today's global economy is too complicated to be explained by the traditional trade theories. In 1990, Michael Porter of the Harvard Business School introduced a new competitiveness theory, the so-called diamond model.
- He differentiated his theory from the traditional trade theories by arguing that national prosperity is not inherited, but created by choices; in other words, national wealth is not set by factor endowments but created by strategic choices.
- He showed different choices of creating wealth, which had been quite limited in the world of traditional trade His diamond model has lately been extended by several scholars. This seminar highlights Porter's achievement by comparing it with those of traditional trade theorists and presents new developments of competitiveness theory.
- By discussing the "before" and "after" of Porter's theory, I will provide the participant with a holistic picture of competitiveness theory along with a wealth of practical applications of the new theory for firms and governments alike.
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