A Message from Enrique R. Suarez to the Students of Entrepreneurship


How to Start a Business Anywhere in the World


The Technician, the Entrepreneur, and the Manager






In order to start and grow a business, a venture’s founder is required to wear three separate hats including that of the technician, entrepreneur, and manager. In any business, the technician does the work and produces the results, the entrepreneur sets the vision and grows the business, and the manager creates the processes and systems that bring the vision to life.

Most people that start a business are technicians by trade. They know a skill or craft and seek to build a business around it. But here’s the fatal fallacy: a technician assumes because they know the trade or craft that they know how to run a business that does the technical work. In order to grow a business, therefore, the technician must also become an entrepreneur and a manager.

Entrepreneurship is the mastery of economic creativity. It is a dynamic process of vision, change, and creation. It requires an application of energy and passion towards the creation and implementation of new ideas and creative solutions. Essential ingredients include the willingness to take calculated risks in terms of time, equity, or career; the ability to formulate an effective venture team; the creative skill to marshal needed resources; and the fundamental skill of building a solid business plan; and finally, the vision to recognize opportunity where others see chaos, contradiction, and confusion. Entrepreneurship is not magic, it’s not mysterious, and it has nothing to do with genes. It’s a discipline. And, like any discipline, it can be learned and improved upon.

In order to be effective in growing a business enterprise, there must be a balance between the technician, the entrepreneur, and the manager with different roles taking the lead at different times. But many technicians have not had any immediate experience with the roles of entrepreneurship or management. As technicians, they have worked in their business, but not on it.

This is the need that the 16 modules created by Enrique R. Suarez satisfy.

The Business Entrepreneur Seminars

Money Courses

1. Course Title: Finding Money To Start A Business

Slide Count:195 Animated Slides

Length: Approx. 3.0 Hours

A comprehensive ten-part course on the tactics of how money is really raised for small business formation. The course examines the sources of available capital and an overview concerning the difference between debt and equity. The course walks you through the maze of financial terms and tactics necessary to successfully identify and secure money for a new business venture.

2. Course Title: Creating A Loan Package

Slide Count: 140 Animated Slides

Length: Approx. 2.5 Hours

This course details the exact set of steps necessary in preparing a comprehensive loan package request. Each of the forms and requirements are explained and included. From initial readiness tests to help with advanced topics such as U.S. Small Business Administration loans, this course lays it on the line concerning what a lender is really looking for and how they evaluate loan requests.

3. Course Title: Creating Financial Projections

Slide Count: 149 Animated Slides

Length: Approx. 3 Hours

A comprehensive how-to look at creating projected income statements, cash flow statements, and balance sheets. An essential skill in securing outside financing and in managing a business.

4. Course Title: Finding and Attracting Investors

Slide Count: 138 Animated Slides

Length: Approx. 2 Hours

The course presents practical tactics on how to identify and secure different types of capital including seed capital, angel capital, and venture capital. The process used by different kinds of investors is presented and the tools for completing the fund-raising process are presented. Special focus is given to the federal and state laws that govern the capital and securities process.

5. Course Title: Accounting 101

Slide Count: 149 Animated Slides

Length: Approx. 2.5 Hours

Take command of a bookstore and coffee bar and see how money moves in and out of a business learning the fundamentals of accounting at the same time. This course provides an in-depth look at each of the primary accounting transactions used in a business demonstrating how "the language of business" works. Without using any accounting jargon to begin with, the course demonstrates how to keep score in a business through a simple scorecard approach. When you are finished, you are shown that each of your scorecards represents one of the three primary financial statements used in managing a business.

Management Courses

6. Course Title: Crafting A Business Plan

Slide Count: 135 Animated Slides

Length: Approx. 2.5 Hours

This course is about the craft of creating a plan for your business. The business plan is the essential document used to raise money for a business and communicate your business vision and strategy to your management team, suppliers, customers, and other stakeholders.

7. Course Title: Strategic Planning and Execution

Slide Count: 183 Animated Slides

Length: Approx. 3.5 Hours

This course presents the fundamental devices used in crafting a strategy for a business venture. The course puts forth the innovative mechanisms of internal and external strategy which are based on the findings of a new body of research into the strategy-making processes of successful growing ventures.

8. Course Title: The Entrepreneurial Strategies

Slide Count: 160 Animated Slides

Length: Approx. 3 Hours

This course describes the available entrepreneurial strategies and how they are applied in the marketplace. For anyone starting or growing a business venture, the knowledge and skills underlying the entrepreneurial strategies are an essential part of any entrepreneur's toolkit.

9. Course Title: Choosing A Legal Structure

Slide Count: 129 Animated Slides

Length: Approx. 2.0 Hours

Every new venture has to work the complex decision of what legal structure to choose for the business. This course breaks down this decision into its essential characteristics simplifying the decision-making process.

10. Course Title: Buying A Business

Slide Count: 221 Animated Slides

Length: Approx. 3.5 Hours

A comprehensive course on how to buy the right business at the right price. Developed by entrepreneurs who buy businesses for a living, this course offers advice and wisdom in such areas as the key questions to ask of any seller, the due diligence process, valuing a business and determining the offer, negotiation steps, and tactics, and sample legal agreements.

Marketing Courses

11. Course Title: Creating Buzz: Small Business Marketing

Slide Count: 192 Animated Slides

Length: Approx. 3.5 Hours

Creating Buzz is one of the most comprehensive courses on how marketing is actually executed in a small business. The theory of creating buzz is that your primary investments should be time, energy, and imagination. Creating Buzz is packed-full of hundreds of strategies, checklists, and tips across the realms of network theory, positioning, advertising media, word-of-mouth campaigns, publicity, and public relations. From informal, easy-to-do tactics to full-fledged formal marketing plans, the lessons taught in this course are paramount to anyone growing an organization.

12. Course Title: Market Insight and Research

Slide Count: 161 Animated Slides

Length: Approx. 3 Hours

This course provides the process steps of conducting market research and how the process differs for a small entrepreneurial venture as compared to a large corporation. Highlighted are the tools used to explore the external market environment, segment customers into target markets, and define the consumption chain for a customer segment. Data resources discussed include secondary market data available for researching your industry, customers, industry size, and sales potential.

13. Course Title: Positioning Master Class

Slide Count: 108 Animated Slides

Length: Approx. 2 hours

This course defines what positioning is and how it works as a communications tool to reach customers in a crowded marketplace. Positioning is about perceptions, not products. Market strategy is therefore planned in the mind and not the marketplace. This positioning course puts forth and describes the available positioning strategies including the positioning of a leader, the positioning of a follower, and the tactics for repositioning the competition. It also presents the easiest way of getting into the prospect's mind and helps you to prevent the most common positioning mistakes.

14. Course Title: Pricing Strategy and Tactics

Slide Count: 232 Animated Slides

Length: Approx. 4.0 hours

This course explains what value is and why it's better to set prices on value rather than cost. An overview is presented of the 3Cs that influence price: costs, customers, and competition. Each of the available generic pricing strategies and techniques for segmented and lifecycle pricing is demonstrated, as well as, the effects of pricing psychology, and how pricing affects the other elements of your marketing mix.

15. Course Title: Understanding Intellectual Property

Slide Count: 129 Animated Slides

Length: Approx. 2.5 hours

This course defines exactly what copyright, trademark, and patent are and what kinds of protection they might afford your business. The process of establishing such protection is presented for each kind of property. Also discussed are international intellectual property protection issues, as well as, important legal documents such as non-disclosure agreements.

16. Course Title: Marketing 101

Slide Count: 153 Animated Slides

Length: Approx. 3.0 hours

This course describes the fundamentals of the most important aspect of any business: marketing. Learn the concepts taught in college-level courses in just a few hours including the "5Ps"-Product, Promotion, Price, Place, and Positioning.

Total Number of Hours: 54.5

The price of the 16 modules will be given upon request.


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