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According to the latest market research study published by P&S Intelligence, the U.S. endpoint security market was valued at USD 6.7 billion in 2024 and is on track to reach USD 16.6 billion by 2032, growing at an impressive 12.5% CAGR during 2025–2032. This rapid expansion is being fueled by the escalating sophistication of cyber threats—particularly malware, ransomware, zero‑day exploits—and the wider adoption of remote and hybrid work models that expose more devices and networks.

Meanwhile, regulatory pressures and compliance mandates are pushing organizations to strengthen endpoint defenses and align with governance frameworks. The market landscape is further being reshaped by the integration of AI and machine learning into security solutions—empowering automated threat detection, behavioral analysis, and real-time response across endpoints.

Key Insights

• In terms of component segmentation, solutions dominate with roughly 60% share in 2024, led by antivirus, endpoint detection & response (EDR), application control, encryption, firewalls, and mobile security—underscoring the criticality of layered software defenses.
• Within endpoint types, workstations command ~40% revenue share in 2024, and remain the primary target due to their central role in business operations; mobile devices are the fastest-growing segment, propelled by BYOD policies and remote work adoption.
• For deployment models, on‑premise solutions hold approx. 55% share, favored by highly regulated sectors needing full control. However, cloud deployments are growing at a faster 13% CAGR, providing scalable and cost-effective alternatives for SMEs.
• When looking at user types, the commercial sector leads at ~65% share, with organizations in BFSI, healthcare, education, retail, and government investing heavily in endpoint security—while the consumer segment shows rapid growth.
• Large enterprises currently account for 70% of the market, reflecting their greater need to secure extensive device fleets. While SMEs trail, their adoption is accelerating.
• Among threat types, malware and ransomware are the dominant forces, causing 24% of U.S. data breaches in 2023 and impacting 65% of companies—driving demand for robust EDR and anti-malware solutions.
• Across industry verticals, IT & telecoms represent 45% of market share in 2024, due to their dependence on digital systems. Healthcare is the fastest-growing vertical, driven by increasing cyber risks and regulatory scrutiny.
• Regionally, the Northeast U.S. leads with 45% share (home to major BFSI, IT, healthcare hubs, and federal agencies), while the West exhibits the fastest growth, powered by tech-driven innovation and startups.
• The competitive landscape remains consolidated, with key players like Broadcom (via VMware), Cisco, CrowdStrike, Microsoft, Palo Alto, SentinelOne, and others actively shaping the market through strategic acquisitions and product development.
• AI-enhanced automation in endpoint tools—including predictive analytics, automated quarantines, and self-learning detection—is becoming a major differentiator for vendors.
• With remote and hybrid workforces increasing endpoint exposure, organizations are adopting preventive surveillance strategies—emphasizing early-stage detection and rapid response systems.
• Cutting-edge security service models, such as managed services (consulting, training, support) and hybrid deployment, are gaining traction to help businesses manage and optimize secure environments efficiently.