What is the objective in any crisis?
It is to maintain company credibility and reputation, and create the perception that as an organization you are doing everything humanely to act in the positive regard to all stakeholders.
If I had the opportunity to address a Board of Directors about the need for adequate crisis response planning and emergency preparation, there are only five points we would discuss, and the discussion would take just a few minutes.
They are: Read more:http://deonbinneman.wordpress.com/2010/09/28/why-you-should-plan-for-crises-before-they-happen/
Comments
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