In this episode you will hear Michelle’s insights about what behavioral economics is and what it can tell us about the risk. She also shares unique case study examples and unexpected results during our discussion.
Michelle Hilscher is the Vice President of BEworks, the world’s leading behaviour change firm. She is a seasoned research professional with a Ph.D. in cognitive psychology from the University of Toronto, and more than 12 years of research experience. She works with financial services clients to develop and test strategies that leverage behavioural science insights.
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