The traditional customer journey has been completely disrupted by generative AI, often leaving businesses in the dark about how buyers perceive them. In this episode, David Tang explains why your brand reputation is now being shaped inside invisible AI conversations before a customer even hits your website.
🚀 We explore how generative AI is reshaping customer decisions and enterprise risk. David shares insights on how the classic buyer decision journey has collapsed into a single AI chat, creating new forms of reputation, information, and competitive risk. You will learn about the Answer Framework, a tool designed to measure visibility across dimensions like awareness, nomination, and reputation.
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