OVERVIEW
- An understanding of what branding really is and the steps to an effective brand strategy.
- An understanding of how the brain thinks and the four thinking/buying styles that govern how people buy products and/or services.
- Examples of people and companies for each buying style.
- How do successful brands reach more than one buying style?
- How this process (BrainBranding) applies to both product/services and also personal brands.
- How to better communicate with prospects to make sure that your brand resonates with more of them and develops a relationship.
WHY SHOULD YOU ATTEND
Fear: Many brands fail to differentiate themselves from the competition because they often try to emulate what the other successful competitors have done with similar products or services. Marketers are afraid that customers won’t recognize and value the differentiating key points of the brand and therefore they try to say the same thing and offer the same benefits that the other brands offer. In fact, they get lost in a sea of similarity and fail to gain market share in the process or fail altogether. By not understanding what motivates the customers to choose one brand over another, the brand fails to develop a relationship with the customer and thus there is no loyalty nor recognition of why one should continue to purchase and use one brand over another.
AREAS COVERED
Understanding the brain’s four thinking preferences - and how these preferences translate into consumer Buying Styles, will enable you to create not only a better brand - but also an innovative branding and marketing strategy. The bottom line: BrainBranding connects your brand with more people. Period.
WHO WILL BENEFIT
Senior management, marketing managers, advertising managers and creative staff, brand management, product development, advertising agency management, market researchers. And, individuals who want to create a successful personal brand for their career.
LEARNING OBJECTIVES
Increasing revenues and profits by reaching more customers, more often with a differentiating message that can create a brand preference by understanding the customer better and communicating more effectively.
For more detail please click on this below link:
Email: support@trainingdoyens.com
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Tel: +1-720-996-1616
Fax: +1-888-909-1882
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