We live in an age when the most seemingly insignificant event can go viral within minutes and when brand reputations are increasingly at the mercy of social media.

As the nature of social media crises have subtly changed over the past year, and the impact of Twitter has increased, managing them has become ever more complex. Effective management requires a coherent strategy across the business and a focus on the detail.

This must attend webinar will bring together a dynamic panel of experts from across the social media spectrum to discuss these challenges and use recent case studies to identify best practice.

With a truly interactive format there will be plenty of opportunity to pose questions and debate with the experts, including Bian Salins from NOW TV; Nick Sharples from Twitter monitoring specialistsCrisisVu; Katy Howell from social media strategy consultants Immediate Future; and Our Social Times’ Luke Brynley-Jones.

Topics Covered include:

• When does a social media problem become a crisis?
• Do you know how to spot the warning signs?
• How do you monitor the problem effectively?
• Do you have an agreed strategy and processes in place to limit the damage?
• Which teams, departments and individuals should be involved?
• When and how should you engage with detractors? And via which channels?
• What are the legal issues you need to be aware of?