Laid out in front of you are a range of scenarios as to how the coming months might play out. You have already been shocked and surprised since our world got turned on its head. How many more surprises are coming your way? What might you do about them?

The answer is assumption busting. Identifying and clearly articulating the assumptions underlying each scenario and asking how you can test those assumptions to reduce uncertainty. Let me give you an example of how assumption busting works in practice.

Early in the COVID-19 crisis I reached out to some of my clients who I knew would be responding on behalf of all of us. Health, emergency services and the like. I offered to help with scenario planning. They took up my offer.

One of the key assumptions I worked with was, if Italy could get as bad as it had, so could Australia. A reasonable assumption given the amount of media commentary issuing similar warnings.

However, the message from Chief Medical Officer, Brendan Murphy, was different. Our testing regime would make the difference. So, I went looking for evidence. And sure enough, our rate of testing per head of population was way higher than most other countries. Even more importantly, our % of positive tests per 100 tests was way lower than other countries. We were near to 1% whereas other countries like the US and Canada were closer to 15%. Meaning, the virus had spread much further in those countries than it had in ours.

Testing assumptions is critical to any assessment. No more so than in highly uncertain times.

Remember, never ASSUME, as it may just make an ASS out of U and ME.

Stay safe and adapt - quickly.


Bryan's new book teaches you practical methods to cut through with your advice and make the impact you want to make. Available on Amazon or order here now.


Available on Amazon or order here now.

Bryan Whitefield works with strategic leaders across all sectors to help organisations harness uncertainty – uncertainty is the strategic leader’s best friend. He is the author of DECIDE: How to Manage the Risk in Your Decision Making and Winning Conversations: How to turn red tape into blue ribbon. He is the designer of the Risk Culture: Build Your Tribe of Advocates Program for support functions and the Persuasive Adviser Program for internal advisers. Both can be booked individually or in-house. For more information about Bryan, please click here.

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