Design is essential to the creation of effective solutions. It includes aesthetics, usability, and the user experience. Several models are employed to direct the design process.
Despite the variety of design models, there are foundational steps that are universal. These include comprehending the problem, generating ideas, prototyping the solution, testing it, and refining it. These stages are the foundation of Design Thinking and enable designers to effectively navigate complex challenges.
The design process is an organized way for guiding creative teams toward a clear and effective goal for their design pursuits. Excellent design requires a sharp focus on a particular objective, and when an extensive team is involved, it necessitates stretch collaboration and coordination.
During exercises such as market research, ideation, user testing, and Design Delivery, the design process enables the timely participation of a variety of individuals.
The design process establishes useful guidelines to ensure that design concepts satisfy user needs while maintaining brand consistency.
Even non-designers must follow the design process when creating digital products. Cross-functional team members contribute significantly to the design.
Creative and design teams have a design process that is specific to their work; for instance, UI design teams will take a different approach than graphic design teams.
When undertaking significant design initiatives, the majority of teams adhere to a standard procedure, despite variations.
Utilized design process models include the Double Diamond Model, the UX Design Model, and the Service Design Model.
The Double Diamond Model provides a framework for divergent and convergent thinking, emphasizing the significance of investigating multiple solutions before zeroing in on one. The Double Diamond is a graphical representation of the design process that emphasizes resolving both the problem and the solution.
The strength of the Double Diamond Model lies in its iterative and non-linear nature, which enables designers to appreciate ambiguity, investigate diverse perspectives, and discover innovative solutions. This model ensures that the final design closely corresponds with user preferences and requirements by implementing user feedback and continuous iteration.
The 4 phases of the Double Diamond Model are as follows:
- Discover
- Define
- Develop
- Deliver
The Double Diamond model is a 4-phase, structured approach for designers that serves as a road map for organizing their ideas to improve their creative process.
Let us explore some of its phases in greater detail.
Discover
In the Discovery phase of the Double Diamond model, various variables that influence the problem and potential solutions are investigated.
The objective of this phase of the model is to identify and position the actual issue or opportunity.
Typically, businesses begin this process by articulating their problem, presenting their hypothesis, and establishing avenues for additional exploration and learning.
Define
In the definition phase of the Double Diamond model, information accumulated in the 1st phase is sorted and expanded upon.
The process of sifting through data involves identifying bottlenecks, identifying resource inefficiencies, identifying concealed opportunities, and establishing a list of no-go zones for the design team.
Develop
In the Development phase of the Double Diamond model, a remedy to the problem identified in phases 1 and 2 is formulated.
Interested in learning more about the Double Diamond Model? You can download an editable PowerPoint presentation on the Double Diamond Model here on the Flevy documents marketplace.
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