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Suppose you visit a website and you feel an instant connection with it. And you keep visiting the site, not because you liked it, but because it is smooth, easy to use, and intuitive. Well, that's the result of digital product design, which is the blend of empathy, creativity, and technology to build a compelling digital experience. The market is full of apps with visually appealing designs, interfaces that help in gaining user engagement, and nowadays, designs are the biggest differentiator.

How

Design is essential to the creation of effective solutions.  It includes aesthetics, usability, and the user experience.  Several models are employed to direct the design process.

Despite the variety of design models, there are foundational steps that are universal.  These include comprehending the problem, generating ideas, prototyping the solution, testing it, and refining it.  These stages are the foundation of Design Thinking and enable designers to effectively navigate complex challenges.

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