Positive associations used to enhance a person or concept: e.g. civilization, democracy, religion, patriot, motherhood, science, medicine, health, love
Used to water down strong negative associations: e.g. collateral damage instead of civilian casualties. Post-war: PTSD instead of shell shock
Use of authority or prestige from a symbol like church (cross), democracy (statue of Liberty), our nation (uncle Sam) to support a program or campaign. Also, medicine or science used to back a concept: e.g. "More doctors smoke camels...
Citing a reputable source (NY Times), celebrity (Angelina Jolie), or sports figure (Mohammed Ali) to endorse a product or concept by association
Politicians, wealthy entrepreneurs pose as ordinary citizens to attract popular support
Appeal to join the crowd, follow the herd: everyone else is doing it, so should you.
Disaster just around the corner, cold war is back, 9/11 = fear of terrorism. (Note: patriots and dissenters are now called terrorists by Homeland Security.)
Used to back a platform or concept but the results can be biased depending on the parameters and questions*
Peer reviewed Studies
Can be fraudulent within a system controlled by powerful entities like Big Pharma
*Lies become Believable by Repetition
Thru power of the media lies is made believable after continuous repetition and reinforcement by other channels of the consolidated media.
*A modern day example of Name-calling: "Conspiracy"
The elite bankers attained their wealth and power by establishing central banks in the UK and the US. Naturally, they don't want the public to look too closely at their nefarious plots such as starting endless wars, so one tactic is to label 'conspiracy theorists' as people to be shunned. Such is the immense power of the controlled media that they can establish parameters for acceptable behavior and the masses who want to be accepted by their peers tend to conform. Hence this phrase now carries a strong pejorative association.
Today, the banker elite holds majority interests in the six mega-corporations that own 90% of the mainstream media. Thus, they control the news and influence our perceptions, even how we think and judge others. One cannot underestimate the power of a consolidated media because it signifies controlling reality itself as Bernays has stated. Having a small elite group directly control the media represents a serious threat to American democracy and culture. It directly influences the minds of all age groups and how they perceive the world. Consolidation in business, banking, the media, and politics over the last hundred years has allowed the Federal Government to be taken over by an oligarchy of elites with unlimited assets, influence, and psychological control of the minds of Americans. The media also serves as a protective shield, isolating the elite bankers from scrutiny and challenge. Edward Bernays According to Michael Cross From another angle, Michael Cross, author of the "Freedom from Conscience" series and host of UCY Radio's "Unlock the Door" deals with how Bernays changed the world of marketing and politics in the below link. What do you think about Mr. Bernays's work according to Mr. Anton and Mr. Cross's perspectives?