invitation to a Free Webinar to All GRC Members by Enrique Suarez
FREE WEBINAR AND Q&A By MIT Sloan Management Review
Advocating With Authenticity — Brands Getting It Right
Thursday, December 3, 2020
12:00 p.m. EST / 9:00 a.m. PST
Today’s consumers expect more from brands. With more companies taking stances on political and social issues, it appears that sitting on the sidelines is no longer an option. But how can brands navigate the waters of brand advocacy in authentic ways that resonate with their customers?
Please join RALLY’s Latia Curry as she presents a “Brand Advocacy Map” to help guide companies through potentially fraught cultural and social terrain and to help brands “get it right” in their communications.
In this webinar, you’ll learn:
• The two most important levers for truly authentic brand advocacy.
• About case studies of brands doing advocacy across the spectrum — from missing the mark to successfully living their values.
• How to effectively measure advocacy success.
ABOUT THE SPEAKERS
RESERVE YOUR SPOT and Free registration in the below link: