invitation to a Free Webinar to All GRC Members by Enrique Suarez
FREE WEBINAR AND Q&A By MIT Sloan Management Review

Advocating With Authenticity — Brands Getting It Right

Thursday, December 3, 2020


12:00 p.m. EST / 9:00 a.m. PST

If you’re unable to attend live, still register! We’ll send you the on-demand recording. Certificates of completion are available after the webinar for a small fee.

Today’s consumers expect more from brands. With more companies taking stances on political and social issues, it appears that sitting on the sidelines is no longer an option. But how can brands navigate the waters of brand advocacy in authentic ways that resonate with their customers?

Please join RALLY’s Latia Curry as she presents a “Brand Advocacy Map” to help guide companies through potentially fraught cultural and social terrain and to help brands “get it right” in their communications.

In this webinar, you’ll learn:

 The two most important levers for truly authentic brand advocacy.

 About case studies of brands doing advocacy across the spectrum — from missing the mark to successfully living their values.

 How to effectively measure advocacy success.

ABOUT THE SPEAKERS

Latia Curry is a principal at RALLY, an issues-driven communications firm.
Latia Curry
Elizabeth Heichler is the executive editor at MIT Sloan Management Review. She will moderate the session.
Elizabeth Heichler

RESERVE YOUR SPOT  and Free registration in the below link:

https://sloanreview.mit.edu/webinar-advocating-with-authenticity/?utm_medium=email&utm_source=invite2&utm_campaign=WebinarAmazonCurry1220

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