Traffic to US retail sites from generative AI platforms increased 4,700% year over year, according to Adobe Analytics. Nearly two-thirds of global retailers believe companies without AI agents could fall behind within two years, according to Deloitte. Rithum's research also indicates that more than 8 in 10 shoppers under age 44 have used a major language model during their shopping journey in the last three months.
These changes point to a fundamental shift in ecommerce: shopping is moving from t
