Strategic Alliances are quite ubiquitous in businesses nowadays, but most of them often go unsuccessful.
A Strategic Alliance is referred to as “an agreement between 2 organizations to share resources to carry out a mutually beneficial initiative.” The arrangement differs from a Joint Venture (JV) given that both firms in a Strategic Alliance remain independent. Whereas, in a JV, 2 organizations share resources to create a separate company.
Strategic Alliances are typically formed to:
- Better comp
