The global FMCG industry is expected to keep being one of the most competitive sectors in 2026, pushed by shifting consumer expectations, omnichannel retail expansion, AI powered decision making, and the continuous pressure on profit margins. While innovation is still a key piece, pricing strategy seems to have turned into one of the main competitive tools for consumer packaged goods, or well you know CPG brands.
If you’re selling beverages, personal care products, household goods, packaged foods
