Although an often-overused term, there can be no doubt that insurance is facing significant disruption. Data is more abundant than ever, yet in many cases is unstructured, disparate and, well, very big. Customers now demand seamless, omnichannel and personalized service and with a shortage of technical expertise hitting every industry, leveraging the availability of data and the potential of technology is proving difficult.
What’s more, as first-movers begin to reap the rewards of integrating adv