The global customer data platform market is experiencing significant growth, with revenues reaching USD 7.8 billion in 2024 and projected to escalate to USD 48.9 billion by 2030, reflecting a robust compound annual growth rate (CAGR) of 35.6% during this period. This surge is primarily driven by the rapid pace of digitalization and urbanization, increasing per capita income, continuous advancements in the telecom and IT industries, and substantial investments from both private and public sectors
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