When we all talk about the marketing strategies, no one even stands closer to the soft drinks firms' ads skills. The cold war between Pepsi and coca-cola excites their consumers as well as their competitors.
Since childhood, we are watching the rivalry between Coke vs Pepsi. Sometimes watching soft drink ads are more interesting than the actual game.
From this rivalry, firms earned a lot of popularity and applause from the audience. Watching them gain popularity, many competitors learned the perfe