Trademarks are a serious asset for any startup, serving as a unique identifier of their brand, products, or services. In India, trademarks are protected under the Trade Marks Act, 1999, and are valid for a period of 10 years from the date of registration. However, to maintain this protection, startups must renew their trademarks before the expiration of the initial term. For many Indian startups, the first trademark renewal can be a daunting process, fraught with potential challenges.
- Missed Rene