SIX REASONS FIRMS CAN’T INNOVATE

Enrique Suarez Note: I often receive executive education courses from MIT and I want to share this excellent article with all of you.

Source: MIT Management Executive Education

Written by Visiting Professor Bill Fisher

Recent studies show that when it comes to innovation, corporate strategists don’t walk the walk. They know that real change is required to succeed, but the vast majority of growth efforts are allocated to continuous innovation instead of disruptive risks. Why?

In a recent Forbes article, MIT Sloan Visiting Professor Bill Fischer outlines six reasons strategists feel stymied and explains why they have it all wrong—from assuming they know the customer well (when they really don’t) to overemphasizing short-term results. He argues that short-sightedness is what’s keeping innovation down.

Read the full article.

Sincerely yours,

Enrique Suarez