customer relationship building (1)

Customer relationship management (CRM) is a term that refers to a blend of various strategies; practices and technologies, which help a company to improve, manage and evaluate customer interactions.

CRM plays a crucial role because customers are the most important entities of a business, which ensures the existence of any company.  In addition, the objective of CRM is to retain customers and generate more sales.

There is a wide range of benefits offered by CRM software or solutions to the companie

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