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As diets are richer and more complex, the high-value protein provided by the livestock sector enhances nutrition in the vast majority of the world. Livestock products not only include high-quality protein but are also valuable sources of a wide variety of vital micronutrients, in particular minerals like iron and zinc and vitamins such as vitamin A.

For the vast majority of people in the world, especially in developing countries, livestock products remain the food they want for nutritional value

Dairy products have succeeded in riding the wave of various food trends worldwide. Overall, dairy producers have stayed ahead of the curve on increasing consumer demand for safer, more accessible products, capitalizing on their intrinsic bone and digestive health halo, and meeting market expectations for more protein and clean label goods with new product creation and innovation.

Consumers are much focused on the mainstreaming of protein not just on the nutritional value but also on the taste and