Customer experiences are increasingly shared online and the relevance of NPS has been growing. The Net Promoter Score (NPS) framework is a widely recognized metric designed to measure customer loyalty and predict organizational success. Created by Fred Reichheld of Bain & Company and Satmetrix, NPS stands out for its simplicity and straightforward methodology.
The core of NPS lies in a single survey question: "How likely is it that you would recommend our company/product/service to a friend or co