Large accounts make up a significant portion of business for most B2B companies. Therefore, losing an important customer can have detrimental effects on the organization. The significance of key accounts is urging top B2B companies to revisit their key account management approaches. Additionally, the increasing level of sophistication of the purchase process being adopted—such as, centralized procurement, competitive bidding and auctions, and laborious negotiations—by large buyers is a crucial
The world is undergoing a data revolution. We are in the midst of the Quantified Self and real time personal data and performance measurement.
With smart devices we can now track our movements, monitor food intake and measure changes in physical performance. With measurement comes insight (and a change in behaviour). We can better understand what drives us, modify our eating and sleeping patterns and enhance our performance in any given activity.
How can the banking industry apply the concept of Q
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