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Organizations that neglect to establish a precise delineation of their organizational culture often succumb to the influence of the culture itself when determining its own trajectory, leading to frequent conflicts, negative emotions, and incongruity.

"Workplace culture," "corporate culture," and "organizational culture" are interchangeable terms.  The terms refer to the combined beliefs, values, attitudes, and behavior that define an organization and its people.  It is demonstrated through the collaborations and interactions among the leadership, management, staff, and clients of an organization.

When considering the mission, vision, and values of an organization, corporate culture is often impacted by the characteristics and dispositions of its employees and executives.  The capacity to attract and retain talent, Innovation, performance, and market competition are all profoundly influenced by the corporate culture.  An organization with a positive corporate culture has employees who are more dedicated, involved, and inspired.  On the other hand, organizations that exhibit a hostile or negative organizational culture are more likely to experience dissatisfaction, disengagement, and decreased productivity among their employees.

There are several benefits associated with improving the organizational culture, including increased employee retention, streamlined recruitment of qualified personnel, the cultivation of a positive work environment, and enhanced performance and bottom line.

The Cultural Web model, which was developed by Kevan Scholes and Gerry Johnson in the 1990s, is a theoretical framework utilized to evaluate and gain an understanding of the organizational culture within a company.  Coordination of efforts to modify or realign the organizational culture with strategic objectives, as well as to address cultural obstacles that impede progress, is facilitated by the model.

The identification of the foundational beliefs, values, and assumptions that impact the conduct and engagements of both individuals and organizations within a business is facilitated by the model.  The framework facilitates the strategic identification of organizational culture issues and the development of interventions that promote the intended cultural shift.

The framework delineates 6 interconnected components that constitute a workplace paradigm.  A thorough evaluation of these elements promotes understanding of the wider framework of an organization's culture:

  1. Stories
  2. Rituals and Routines
  3. Symbols
  4. Organizational Structures
  5. Control Systems
  6. Power Structures

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Let’s dive deeper into the first 3 components, for now.

Component 1: Stories

This constituent may be defined as the organization's collective memory.  Significant insights into an organization's values can be gleaned from its narratives.  The component may consist of an all-encompassing account of the organization's history, current state, the achievements of its key personnel, and firsthand testimonies from staff members regarding their time spent at the company.

These narratives and stories frequently shed light on the fundamental principles upheld by an organization, as well as the conduct that is regarded as commendable in the professional setting.

Component 2: Rituals and Routines

This component concerns habitual and recurring actions that are sanctioned and valued within an organization.  Routines can also be conceptualized as expectations imposed on staff members, encompassing their daily arrival and departure times as well as the tasks they perform during the course of the workday.

Employees gain understanding of expected conduct and established norms of behavior in the work environment through their exposure to a variety of repetitive scenarios.  While the constructiveness of such conduct is a matter of debate, it has nonetheless become the prevailing norm within the organizational culture.

Component 3: Symbols

This component is comprised of visual indicators that convey the organization's identity and core values.  This relates to the visual manifestations of the organization, such as logos, the work environment ambiance, and dress codes (classical or casual).  These visual representations hold immense cultural significance for the organization, its consumers, and individuals at large.

This element is represented by the visual communication, branding, and industry-specific terminology of an organization.  The mental image that is constructed in the thoughts of both employees and consumers when they contemplate the organization is composed of symbols.

Interested in learning more about the other components of the Cultural Web Model? You can download an editable PowerPoint presentation on Cultural Web Model here on the Flevy documents marketplace.

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