Have you ever asked yourself, “Why bedtime stories?”. Maybe you grew up with them and you have kept up the tradition. Maybe you understand they are good for your child’s development, in particular their vocabulary, comprehension and the development of their creative brains. If so, you would be right as evidenced in this research published in the journal Pediatrics.
However, there is more to it than their personal development. You are also bonding with them and settling them after a big day.
OK. If it works with kids how might it work with adults? Well it works in the same way.
In my Persuasive Adviser Program I teach storytelling for the specific purpose of advising. The aim is to ensure your advice cuts through. I teach participants that telling stories works because it creates connection and connected people are more likely to be influenced than those standing cautiously at arm’s length. They connect people to you and/or to what you are advising them about.
So here is a tip. The next time you are looking to influence someone about a data challenge, create a bedtime data story. It is telling a story about data with data.
Bryan's new book teaches you practical methods to cut through with your advice and make the impact you want to make. Available on Amazon or order here now.
Available on Amazon or order here now.
Bryan Whitefield works with strategic leaders across all sectors to help organisations harness uncertainty – uncertainty is the strategic leader’s best friend. He is the author of DECIDE: How to Manage the Risk in Your Decision Making and Winning Conversations: How to turn red tape into blue ribbon. He is the designer of the Risk Culture: Build Your Tribe of Advocates Program for support functions and the Winning Conversations: How to Engage Program for internal advisors. Both can be booked individually or in-house. For more information about Bryan, please click here.