Disclaimer: Much of this article is based on the PowerPoint presentation Operational Excellence: An Integrated Business Execution System developed by Operational Excellence Consulting.
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In "The Discipline of Market Leaders," Michael Treacy and Fred Wiersema describe three distinct value propositions an organization can choose to compete in their market or industry:
- Operational Excellence,
- Product Leadership, and
- Customer Intimacy.
The core of the book is based on five years of research by the T