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Buyer Centric Funnel Design: Why Do We Need Sales Process

By David Skok

Source: For ENTREPRENEURS

In my talk at the 2017 LAUNCH SCALE conference in San Francisco, I discuss how to get inside your buyer’s head to increase funnel conversion rates. In the talk, I cover:

• How to design and build a buyer-centric sales funnel that has low CAC and fast sales cycles.
• How to figure out why your sales funnel isn’t working as well as it could be, and how to fix it.
• How to understand the way buyers react to your f

An interesting post for anyone talking internally with their team on building a homegrown solution versus purchasing a solution to streamline Third-Party Risk Management. Of course, it's written from the perspective of a software vendor (that's what we do) but the benefits of having a voice in the discussion of what goes into the next generation of a product as a customer in a community of like-minded individuals or knowing that multiple times a year new features will be added can influence this