Do you know your Customer? Buying Cycle & Triggers
Enrique Suarez Presenting:
Founder of For Entrepreneurs
This article written by David Skok looks at why customers expect different interactions with you depending on where they are in the buying cycle. It also examines how specific events trigger them into a buying mode. It then explains how you can use this information to make your marketing more effective.
The Customer Buying Cycle
A simple way to look at the buying cycle is to break int