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Technological innovation and intensifying competition are forcing leaders to rethink how they use Key Performance Indicators (KPIs) to manage and direct organizations.  Digitization has reinforced the importance of Key Performance Indicators not only in enhancing employee performance but driving the overall organizational productivity.

The role of KPIs is becoming more dynamic.  KPIs are getting demonstrably flexible, smarter, and valuable in achieving strategic advantage.  Leading technology-dri

Do you know your Customer? Buying Cycle & Triggers

Enrique Suarez Presenting:

David Skok

Founder of For Entrepreneurs

This article written by David Skok looks at why customers expect different interactions with you depending on where they are in the buying cycle. It also examines how specific events trigger them into a buying mode. It then explains how you can use this information to make your marketing more effective.

The Customer Buying Cycle

A simple way to look at the buying cycle is to break int

Last month, SoulCycle, a well-known high-end cycling business, filed for an initial public offering. In the midst of this exciting transition from private to public, SoulCycle was hit with a lawsuit for violating the Credit Card Accountability and Disclosure Act. One might assume that the company was outed by a compliance agency or regulator. But, surprisingly, this lawsuit comes from a disgruntled former customer, Rachel Cody, who felt she was being "robbed" by the cycling mogul she once truste

A comprehensive round-up of some of Mr Ingram's work (of IngramSure (UK) Ltd) on investigating the instability and risk that is built into the foundations  of the world's economies. Edward thinks that this is where Risk Managers need to assert themselves by getting involved in the design of the products that they are risk managing.

BORIS - Edward you have been telling me and much of the world on your blogs about your researches.

It seems that your approach to risk management is somewhat unique.