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New market entry provides potential opportunities for organizations to grow. But penetrating a market and establishing a new business is fraught with complications and failure. Attempts at entering a new market often fail, in fact, research suggests that for every successful market entry about 4 fail. The reasons for such high failure rates involve timing, scale, competition, capabilities, and predominantly irrational decision making.

The decision to successfully enter a market necessitates detai

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A comprehensive round-up of some of Mr Ingram's work (of IngramSure (UK) Ltd) on investigating the instability and risk that is built into the foundations  of the world's economies. Edward thinks that this is where Risk Managers need to assert themselves by getting involved in the design of the products that they are risk managing.


BORIS - Edward you have been telling me and much of the world on your blogs about your researches.

 

It seems that your approach to risk management is somewhat unique.

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