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Customer Acquisition & Monetization - Keys to your Business Model

Source: Slide Share featuring David Skok, General Partner at Matrix Partners

Presentation describing how Cost of Customer Acquisition (CAC) and Monetization (LTV) are they key elements to get right for a successful business model. Also describes the latest techniques for reducing CAC, including Inbound Marketing, and the author's own methodology: Building a Sales & Marketing Machine.

You can download the presentation in the below lin

The October anniversary of the liability shift has passed, and anniversaries are an excellent time to look back on progress…this is no exception. The U.S. EMV migration plan was set four years ago as a way to fight card fraud and to protect both consumers and merchants.

Back in the day, we had one choice when we wanted to purchase something, and that was cold, hard cash. However, a few decades ago, people began using credit cards for everyday purchases instead of for only big ticket items, such a

Beyond the Empire of Chaos: Building Ecology into the Economy. Life Capital Value, Base and Measure

By:

Prof. John McMurtry

Global Research, April 18, 2016

Ecological and social science research increasingly demonstrate that ‘globalization’ is not what it seems. It does not produce more prosperity and reduce poverty for the world, but just the opposite. Ever more powerful transnational corporate money sequences multiply through organic, social and ecological life hosts looting and polluting them.  

Do you know your Customer? Buying Cycle & Triggers

Enrique Suarez Presenting:

David Skok

Founder of For Entrepreneurs

This article written by David Skok looks at why customers expect different interactions with you depending on where they are in the buying cycle. It also examines how specific events trigger them into a buying mode. It then explains how you can use this information to make your marketing more effective.

The Customer Buying Cycle

A simple way to look at the buying cycle is to break int

Increasing cyber-hazards have been accompanied by another trend; Governance, Risk Management, and Compliance (GRC) focused on IT (referred to as IT GRC) is changing. More and more organizations have been turning to a risk-based approach.

Traditionally, IT is comprised of a variety of underlying functions. These functions include:

• IT Asset Management, commonly used to inventory servers, computers, and other technology hardware;
• IT Risk Management, including vulnerability and threat identification an

The Fracturing of the European Union

 Source:

Peter Schwarz

Global Research, December 29, 2015

World Socialist Website

It is 70 years since large parts of Europe lay in ruins. Great power aspirations, nationalism and fascism made the continent the focus of two world wars, which together claimed nearly 100 million victims. Now, these same tendencies are spreading once again.

Everywhere in Europe, the ruling elites are moving sharply to the right. They are boosting military spending, taking part in the

Capitalism at Work. Widespread Hardship: “What’s More Important? The Dignity of Women or another Billion Dollars for the Banksters”?

Source:

 Dr. Paul Craig Roberts

Global Research, November 29, 2015

Zero Hedge reports a story from “Keep Talking Greece” that first appeared in The Times.

According to the story, the plummeting living standards forced on the Greek people by German chancellor Merkel and the European banks have forced large numbers of young Greek women into prostitution.

The large increas

Britain’s Draft “Investigatory Powers Bill”. Encrypted Date, Privacy and Civil Liberties Foregone

If the government has anything to do with it, privacy just got a whole lot worse. What the draft Investigatory Powers Bill holds for everyone is exactly what all the criticism was about in the first place – except it attempts to make it lawful.

The Bill proposes that instead of deceiving every citizen in the UK it wi

Secret, Encrypted Technology, A Boon for Privacy: “Going Dark” and Fearing Encryption

Enrique Suarez Presenting:

“Buying Countries”, No Capital Controls for Oligarchs: Billionaire Warren Buffett Buys Greek Island

Source:

Michael Krieger

Global Research, July 22, 2015

Lliberty Blitzkrieg

If you want to see what unrestrained parasitic financial oligarchy ultimately looks like, look no further than the humanitarian crisis in Greece turned unprecedented billionaire opportunity. With global wealth becoming systemically concentrated in the hands of “insiders,” empty flats bought for tens of

Enrique Suarez Presenting:

WikiLeaks Email Release Reveals Hacking by Governments Worldwide

Enrique Suarez Presenting:

Pillage and Class Polarization: The Rise of “Criminal Capitalism”

Source:

Prof. James Petras

About 75% of US employees work 40 hours or longer, the second longest among all OECD countries, exceeded only by Poland and tied with South Korea.  In contrast, only 10% of Danish workers, 15% of Norwegian, 30% of French, 43% of UK and 50% of German workers work 40 or more hours.  With the longest work day, US workers score lower on the ‘living well’ s

Enrique Suarez Presenting a Different Interpretation of why the United States got Involve in the FIFA's Scandal

Source:

Enrique Suarez Presenting:

Sowing the GMO Seeds of Depopulation?

Enrique Suarez

Source:

 Investigative Reporter Robert Parry

Scientists don’t know how many atoms and molecules there are in the Universe, but it’s clear that the vast, vast, vast majority find themselves locked in lifeless form – perhaps consumed by the fire of an exploding nova, or sucked into a black hole going who knows where, or simply frozen in the dark reaches of space.

A tiny, tiny, infinitesimal minority found themselves on Planet Earth and even there, the vast

Enrique Suarez Presenting:

Presented by Enrique Suarez

Source: Eric Zuesse

Although there’s an unlimited number of ways to structure a deal, there are a limited number of acceptable ways to valuate a company. Wall Street valuates publicly traded companies’ common stock primarily based on “Price Earnings” or PE ratios. Then the company value is arrived at by multiplying the number of total outstanding shares by the price per share, less total liabilities (debt). It would seem impossible to use this method to valuate a privately held start-up or early stage company, sinc

Enrique Suarez Presenting: