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marcus evans will host the 2^nd Post Merger & Acquisition Integration Conference, November 29-30, 2017 in San Francisco, CA. The two day conference will provide M&A professionals the chance to speak about trends in the industry, developing and achieving synergies, mitigating legal and financial risks, and how to effectively implement cultural integration. This event will allow you to create actionable strategies and processes that will examine a merger lifecycle, encourage employee productivity a

Customer Acquisition & Monetization - Keys to your Business Model

Source: Slide Share featuring David Skok, General Partner at Matrix Partners

Presentation describing how Cost of Customer Acquisition (CAC) and Monetization (LTV) are they key elements to get right for a successful business model. Also describes the latest techniques for reducing CAC, including Inbound Marketing, and the author's own methodology: Building a Sales & Marketing Machine.

You can download the presentation in the below lin

Introduction to the Sales and Marketing Machine

Source:

David Skok

for Entrepreneurs

Building a Sales and Marketing Machine is a structured methodology for designing and reviewing your customer acquisition process. It stresses the idea that the only right way to build a sales and marketing process is to design it around your customers (customer-centric). Although this is obvious, it turns out to be radically different to the way most companies have designed their processes, which is based on what th