monetization (2)

The telecommunications industry is said to be reaching a turning point. Although revenues do not collapse, there is a significant slowdown in growth. Despite no emphasis on the implementation of innovative technologies, the bulk of communication service providers (CSPs) rely on the same established business and experience high consumer retention rates.

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Application programming interfaces (APIs) have been used as a way to disclose various forms of data and resources and to enable diverse structures

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Customer Acquisition & Monetization - Keys to your Business Model

Source: Slide Share featuring David Skok, General Partner at Matrix Partners

Presentation describing how Cost of Customer Acquisition (CAC) and Monetization (LTV) are they key elements to get right for a successful business model. Also describes the latest techniques for reducing CAC, including Inbound Marketing, and the author's own methodology: Building a Sales & Marketing Machine.

You can download the presentation in the below lin

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