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Marketers are fascinated by why some products or services achieve massive popularity while others are swiftly forgotten. Historically, the same charm that once glued people to their TV screens now compels us to frequently check our smartphones.

Nir Eyal, the author of the bestseller "Hooked: How to Build Habit-Forming Products," illustrates how the most engaging products follow a strategy called "the Hooked Model." With his background in both technology and psychology, Eyal has developed this mod

Development hacking is a trendy term at the moment.  In general, conventional marketers perceive Growth Hacking Experimentation as a formidable challenge.

Traditional marketers inadvertently participate in growth hacking experiments in the course of their routine activities.  As an illustration, they perform A/B testing, pre-test variables, and incorporate experimental results in order to improve the products or variables.  To increase conversion rates, this may entail revising the current conten

Legal and marketing departments must adopt a flexible approach to marketing compliance to stay on top of quickly changing requirements. Every bank is constantly looking for software that can give a wide range of features and capabilities to enable a simplified user experience. On the other hand, banks seek control over their compliance and the regulatory evaluation of critical papers. Furthermore, financial institutions are looking for cutting-edge solutions to help them evaluate compliance resu

A business is sustainable if it continues to grow. However, it is hard for any business owner to estimate the firm's growth in a year or during a certain time period. Likewise, it is challenging for leaders to imagine the following scenarios:

• How much growth does their company require?
• Should sales growth or margin expansion take precedence? How can the two be reconciled?
• How can true growth be achieved?

Sustainable growth necessitates a Capabilities-driven Strategy (CDS) as opposed to conventiona

ABMs aid in the implementation of the ABM methodology. By utilizing the ABM approach, we can automate and streamline the time-consuming process of identifying target accounts and reduce the effort, time, and cost required to court these prospective clients.

ABM systems facilitate the generation of most qualified leads, creation of customized purchasing journeys, enhancement of lifetime value of customers, and ensuring a robust pipeline of promising accounts. These solutions can be integrated with

Traditional B2B marketing typically involves communicating with a large number of prospective customers with the expectation that a small percentage of them will interact with your website and initiate a conversation about your product or service.

Conversely, Conversational Account-based Marketing (ABM) is a proactive and systematic approach to Marketing that leaves nothing to chance. Using a conversational marketing platform, targeted bots, or account-specific advertisements, marketers must init

Mergers and Acquisitions enable numerous opportunities for growth.  Organizations pursue these initiatives for a number of reasons—e.g. to expand further, attract more clients, or to broaden their product / service offerings.  Scores of M&A transactions materialize across the globe each year, but not all of them achieve the synergies such deals promise.  As a matter of fact, the success ratio is just around 27%.

The M&A Growth Framework is a structured approach to enhance the odds of a successful

Marketing, these days, is shifting towards developing great ideas and creating customer experiences that consumers discuss further in their circle.  The focus of the marketing effort is on building a brand image.  To supplement this organizations need to develop a culture that lives the brand.

Top brands have been built by communicating their message to the most loyal customers who then shout it out to their friends and a chain starts making the brand a known name.  Leading brands, today, strive

What is App Analytics?

App analytics monitor mobile, desktop, and other device applications' performance. Companies are using software from app analytics to decide more quickly and stay informed. The introduction of new insights enhances the product, marketing, and overall profitability of businesses. Companies unlock opportunities for growth with app analytics, while they run huge risks without them.

App analytics tools provide real-time insights into the web, wearable and mobile applications' pe

What is Mobile Marketing?

Mobile marketing is a multi-channel digital marketing strategy that is designed to reach a target audience via websites, emails, SMS and MMS, social and apps on their smartphones, tablets and/or other mobile devices. Mobile interferes with how people deal with brands. All that is possible on a desktop is now available on a mobile device. Much of it is accessible by small mobile displays from opening an email to visiting your Website to reading your contents. Efficient mo

Entrepreneurs usually focus on branding business to increase the visibility and awareness with its customers. As the business grows, it becomes necessary to be consistent in your efforts and maintain a brand which survives every market condition.

The brand is an essence of the business and requires to be promoted in a way that it creates a relationship with the customers and forms a positive image of the business.

Rebranding can be a great way to analyse the worth of your brand in the market and a

Customer Acquisition & Monetization - Keys to your Business Model

Source: Slide Share featuring David Skok, General Partner at Matrix Partners

Presentation describing how Cost of Customer Acquisition (CAC) and Monetization (LTV) are they key elements to get right for a successful business model. Also describes the latest techniques for reducing CAC, including Inbound Marketing, and the author's own methodology: Building a Sales & Marketing Machine.

You can download the presentation in the below lin

So, you have a robust product roadmap. It's got all the product features you need, from the most basic to the most innovative. Now, how did you prioritize these features?

And, are you sure you prioritized things correctly?

With limited resources, all organizations strive to prioritize those activities that drive the most value. This is particularly true in product development. Focusing on the right or wrong set of features can make or break your product (or even company).

The Kano Customer Satisfac

As a risk professional, you're under a lot of pressure to write documents. Maybe it's a methodology manual, validation report, or other document you’re expected to write for your regulator; a status report for the board; or even that very important email. Whatever it is, some of the following worries probably sound very familiar to you:

"I've got to write a report and I don't know where to start - what's the best way to do it?"

"It's taking me ages to edit this Word document - aren't there some cl

Edward Bernays

Enrique Suarez Presents:

Edward Bernays: The Father of Public Relations and Architect of the Consumer Mind

The Century of the Self

Edward Louis Bernays was an Austrian-American pioneer in the field of public relations and propaganda, referred to in his obituary as "the father of public relations". He combined the ideas of Gustave Le Bon and Wilfred Trotter on crowd psychology with the psychoanalytical ideas of his uncle, Sigmund Freud. He felt this manipulation was necessary in societ