experimentation (4)

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Development hacking is a trendy term at the moment.  In general, conventional marketers perceive Growth Hacking Experimentation as a formidable challenge.

Traditional marketers inadvertently participate in growth hacking experiments in the course of their routine activities.  As an illustration, they perform A/B testing, pre-test variables, and incorporate experimental results in order to improve the products or variables.  To increase conversion rates, this may entail revising the current conten

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In this era of rapid change only organizations that are evolving and continuously learning can flourish. Successful organizations discover how to tap their people’s commitment and capacity to learn at all levels.

Learning Organization is a place where people continually expand their capacity to create the results they truly desire, where new ideas and thinking are nurtured, and where people are continually learning to see the whole together. A Learning Organization is established on the princip

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Organizations need to persistently improve the way they do business to stay ahead of the curve. New ideas trigger organizational improvement and build the foundation of a Learning Organization.

Scholars have defined a Learning Organization in many different ways. Some suggest it as an organization skilled at creating, acquiring, and transferring knowledge, and at modifying its behavior to reflect new knowledge and insights. Marlene Fiol and Marjorie A. Lyles describe organizational learning as “t

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Aggregate Metrics need to be supplemented with Granular Metrics

The popular wisdom today is that the success of a business can be managed by focusing on several key top-line variables. While these averages are helpful, our research has shown that the true performance drivers can only be identified by de-averaged granular metrics. The challenge then is to isolate these detailed metrics, measure the concentrations of cost, revenue and profitability, and learn how to harness these underlying perform

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