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Entrepreneurs usually focus on branding business to increase the visibility and awareness with its customers. As the business grows, it becomes necessary to be consistent in your efforts and maintain a brand which survives every market condition.

The brand is an essence of the business and requires to be promoted in a way that it creates a relationship with the customers and forms a positive image of the business.

Rebranding can be a great way to analyse the worth of your brand in the market and a

Competition and Business Strategy in
Historical Perspective -Harvard Business
School Note

I taught this course at IFAG, Lyon, France, back in 2009 as part of a Fourth Generation Management course (the Deming Philosophy of Management) to national (French) and international students from all over the world.

This course presented a nice summary of competition and business strategy in historical perspective so that the students can understand the evolution of business and management ideas that shaped

Here’s good advice from a sheriff’s office about how to protect your house.

Burglars and home invaders don’t give a flying hoot if you keep thinking, “It can’t happen to me and this is a safe neighborhood.” In fact, the issue isn’t how safe your neighborhood is or how watchful your neighbors are. The issue is how easy it is to simply break into your home.

Think of the other safety precautions you take daily even though the odds of an unfortunate outcome are very small, such as making sure you take