perspective (2)


Competition and Business Strategy in
Historical Perspective -Harvard Business
School Note

I taught this course at IFAG, Lyon, France, back in 2009 as part of a Fourth Generation Management course (the Deming Philosophy of Management) to national (French) and international students from all over the world.

This course presented a nice summary of competition and business strategy in historical perspective so that the students can understand the evolution of business and management ideas that shaped

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Enrique Suarez Presenting:

Competition and Business Strategy in Historical Perspective

Harvard Business School Note


• Historical Background
• Academic Underpinnings
• The Rise of Strategy Consultants
• BCG and the Experience Curve
• From the Experience Curve to Portfolio Analysis
• Strategic Business Units (SBUs) and Portfolio Analysis

• Emerging Problems
• Unbundling Industry Attractiveness
• Unbundling Competitive Position
• Competitive Cost Analysis
• Customer Analysis
• Business System Redesign


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