Edward Bernays
Enrique Suarez Presents:
Edward Bernays: The Father of Public Relations and Architect of the Consumer Mind
The Century of the Self
Edward Louis Bernays was an Austrian-American pioneer in the field of public relations and propaganda, referred to in his obituary as "the father of public relations". He combined the ideas of Gustave Le Bon and Wilfred Trotter on crowd psychology with the psychoanalytical ideas of his uncle, Sigmund Freud. He felt this manipulation was necessary in societ
